Be More Afraid to Quit, Than to Fail

Be more afraid to quit, than to fail; this has been my life’s motto. I view failure as a great achievement,  something that should be held with pride and dignity. A Person  willing to take a chance and try something that was unsuccessful, these actions take a great amount of courage and belief in yourself,  a willingness to step outside the box. Keeping in mind of course we are not judged by our failures in life but only our success. The second and most important elements of this course,  is a willingness to keep moving forward. Not try, or quitting on the other hand is something that I’m embarrassed to discuss. However, I will tell you that there have been incidents in my life where I didn’t step up. Instead of trying to step up to being larger-than-life, I shrugged smaller than mouse.

It’s an internal struggle of telling myself that I’m larger than mindset and I deserve greatest, that I am greater than my sum totals. It’s the ability to say I’m going to do it, and I don’t care what anyone thinks. It took me almost 3 1/2 years, of my current company sitting on a bookshelf, with the Incorporated documents and a business plan before I finally took action. Today it has developed into a self-sustaining thriving company.

Just because you’ve tried something and weren’t successful at it, does not mean that you are a failure. It simply means you have gained the knowledge and learned something that will not work. This should be taken as a life lesson, move forward, re-assess, and execute your plan again.

Walt Disney filed bankruptcy numerous times; Col. Sanders was 64 years old, flat broke, and driving around the country pitching his fried chicken recipe to any restaurant owner that would listen.  It was reported that he went to over 1000 restaurants and was told no, until he realizes the missing ingredient to his fried chicken recipe was plain table salt. After he made a slight adjustment in the recipe, the next 10 restaurants he went to, all bought a franchise.

 If Col. Sanders would’ve quit after 999 people had told him no, Kentucky Fried Chicken (KFC) would’ve never come into existence. Often times we’re doing 99% of it correctly, all we just need to do is make slight adjustments, and tenfold our results. After you break the code, then reapply those adjustments and re-execute your plans. Failure is the name of the game, quitting never should be.

Ways of Maximizing Your Lead Generation Program

Lead generation is a marketing term used to describe the generation of consumer interest pertaining to a specific product or service. Lead generation is the essence of any marketing plan, and is the corner stone for generating revenue. The greater and quality the leads are, the revenue increases exponentially.

There are several ways of increasing the outcomes of a lead generation program. The three prevalent and most used ways of generating leads are:

  • Telemarketing
  • Search Engine Optimization
  • Pay per Click Advertising


Telemarketing is the oldest way of generating leads since the technological revolution. As the name indicates, in such method, the business hires telemarketers, to promote the product or service of the business. The telemarketers are provided with a set of contact information of potential prospects, then they have the duty of calling as much prospects as possible, to convince them in developing interest in the product or service of the business. A call center outsourcing service provider can help the business a great deal in this regard.

The outsourced call center service providers have experts on their panel, that can generate leads at a faster pace compared to some amateur person generating the leads.

Search Engine Optimization (SEO):

Every business that has an online website understands the concept of search engine optimization. It is a process where the leads are generated through search engine traffic. The SEO professionals work on improving the ranking of a website, pertaining to a set of keywords. Therefore, whenever a consumer searches for a particular product or service, the website of the company will appear in the search results and the consumer subsequently can make the purchase decision accordingly.

Due to the increasing influence of internet on consumer behavior and consumer’s purchase decision making process, many companies are turning towards search engine optimization. SEO is one of the most efficient and effective ways of increasing the outcomes of a lead generation program, and can help earn greater ROI.

Pay per Click Advertising (PPC):

Like SEO, Pay per Click advertising is another way of generating leads with regards to online marketing. It is one of the swift leads generation processes. PPC advertising is paying search engines for the display of ads, which appear in response to a search query.Thus the potential customer is directed to the website page of the product and service. The visitor can officially be classified as a lead if he subscribes to a newsletter, an email, or any of the offerings that can lead to a sale.


In short, telemarketing, SEO, and PPC are the best ways of maximizing leads generation outcomes. A good call center outsourcing service provider, a good SEO service provider, and an apt PPC marketer can help in the maximizing the leads generation program.