An important aspect of any successful business is the operations system. Consider a company such as McDonald’s. By many accounts, McDonald’s has an average-to-below-average product. Few people would argue that McDonald’s has the best hamburgers they have ever purchased. There is nothing spectacular about their pro ducts. Yet they are one of the most successful restaurant chains in the world. Why?
One thing that McDonald’s does well are systems — there are multiple systems in place. There may be price variations due to market conditions, but the menu is basically the same worldwide. Their branding is similar. Even though McDonald’s has independent operators at each location, they are required to follow the same system.
If a McDonald’s operator came to the corporate office and said, “I no longer want to sell the Big Mac. I am going to sell Greek salads instead,” corporate office executives would pull the license and terminate the agreement with that franchisee because the franchisee wanted to go outside the system.
Ask yourself what type of systems you have in place. If needed, can you replicate them in the same way that McDonald’s does?
What aspects of your business can you systemize? Think about it for a minute.
One challenge that entrepreneurs face is training someone to do the job they were hired for. Several of us have developed our skill set over a period of years; some of us have specialized training, and in many cases it is challenging to write on one sheet of paper exactly what it is we do, much less expect anyone to work-replicate. Basically, the problem arises because you haven’t invested the time to systemize.
It doesn’t have to be an overwhelming task.
For example, Henry Ford took the complicated process of building an automobile and broke it down into sections.
One worker sat in the same place and tied down bolts, another put a tire onto a rim, and another tightened four screws to lock the engine down onto motor mounts.
Henry Ford went through the entire process of manufacturing an automobile by using incremental steps that allowed him to mass-produce his product with a relatively unskilled labor force
Prior to Ford’s approach, automobile manufacturing was done as a customized solution with master craftsmen completing the work. This made automobile production expensive, slow and tedious.
Before you complain that your processes are too complex to systemize, think about the automobile and the amazing achievement Henry Ford accomplished. He independently re-created the way that manufacturing facilities run.
When you create systems and break up difficult tasks, you will discover new aspects about streamlining your business.
One system I have in place is the lead generation system through LinkedIn. I have developed scripts for our employees to use in making contact with individuals, members, and groups.
We contact group members with our first script. Depending upon the response from the prospect, my employees will send another script. This correspondence continues two or three times until my employees invite them to a call with a sales representative.
Prior to the call, our sales representative looks at the prospect’s profile information in LinkedIn. This helps our representative identify key information about the prospect. Then he or she sales uses a scripted presentation with the objective to enroll the client as a customer.
Does your business have something similar in place? Look at your business and ask yourself, how can you either automate or systemize different aspects of your business so that it produces predictable results. Look at each aspect of your business and go through this process, this will allow you to help duplicate yourself and maximize your company’s growth.